Creative Direction, Content & Branding
Individual creative professional specialized in marketing, communications analysis, brand content creation, and strategic storytelling, based in Madrid, Spain.
Creative professional pursuing a Master in Creative Direction, Content and Branding at IE Business School in Madrid, Spain. Specialized in communications analysis, competitor benchmarking, content creation, and strategic storytelling with a proven history of supporting top-tier consumer brands.
Montreal, Canada
Conducted competitor benchmarking across more than 100 companies, performed comprehensive marketing and communications analysis, structured social media planning, created high-converting Instagram and LinkedIn content pieces, shot internal photography, and provided copy support while collaborating closely with senior leadership.
Toronto, Canada
Monitored social media output, supported influencer marketing campaigns and media outreach, assisted event coordination, compiled detailed monthly reports, and conducted deep-dive trend research.
BRANDS ASSISTED: Reebok, L'Oréal Paris, NYX, The Body Shop, Pureology, Valmont, Thayers, Drakkar Noir
Toronto, Canada
Drafted high-end presentations, supported external communications, conducted extensive market research, produced client-facing content, and shaped visual and conceptual materials.
IE Business School, Madrid, Spain
Expected July 2026McGill University, Montreal, Canada
2021 to 2025Highlighting major campaign-led case studies defined by meticulous creative strategy and robust editorial architecture.
An immersive physical-meets-digital brand campaign for a heritage outdoor label, centered on raw environmental textures, tactile layout grids, and organic color palettes.
Comprehensive design architecture redesigning the classical denim line's digital guide systems into a series of dynamic, grid-based visual editorial layout logs.
Curated identity frameworks balancing physical materiality and absolute modular precision across digital platforms and physical packaging.
Extensive master rebrand for a premium global festival brand, creating a bold typography hierarchy, a dynamic custom color structure (using deep natural tones), and modular layout assets.
Layout and typography structure of a special-edition printed retrospective monograph series showcasing a custom Swiss Grid design.
Packaging, brand philosophy, and complete launch identity for a sustainable, high-concept ceramic house in Milan, highlighting natural materials and tactile paper elements.
Presenting one high-concept strategic case study defining advocacy, deep planning detail, and precise communications design.
Social advocacy requires immediate emotional honesty, not corporate aesthetic templates.
Raising awareness for hard, human subjects while avoiding sensationalism or clinical sterility.
Elevate real personal narratives through powerful high-contrast black-and-white portraits, minimal text blocks, and heavy Swiss grid patterns.
Launching a multi-platform editorial visual journey combining large public posters, print monographs, and an immersive, completely quiet digital platform.
Achieved wide global acclaim from major design publications and became a reference standard for human-first conceptual campaign strategies.
Available for select strategic dialogues, creative director commissions, design system architecture, and international agency commissions.
Copenhagen, Denmark — Available for international commissions.
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